Hotter and more consistent heat at all adjustable temperature settings.

Hair becomes up to 3 times smoother and silkier than when using an ordinary ceramic iron thanks to Sedu hair iron.

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The Sedu hair iron has true ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic iron

Negative ions in the Sedu hair iron renew hair with softness and shine. Eliminate frizz.

The Sedu hair iron has new Infra Red Heat technology that seals in hair's moisture and luster.

Ultra-light weight: the Sedu hair iron's body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry

The Sedu hair iron has a faster heat-up time than conventional coil straightening irons - It will rise to the desired temperature in less than 25 seconds from being turned on. Therefore, to save electricity and prolong lifespan, The Sedu hair iron should be turned off between uses with the Off-On switch located on the temperature control thermostat. The Sedu hair iron still saves half the time of conventional models.

The Sedu hair iron has an ergonomic design which is easier to handle.

Sedu hair iron works great for healthy stick straight hair! 
Thu Mar 24 2005
Reviewer: Martha from Michigan
 

"Sedu hair iron has to be the absolute best flat iron!!!!My hair      
is naturally thick and frizzy but in a matter of minutes my hair was what i only dream of it being with Sedu hair iron. It was straight,thinner,shiny,and frizz free.Yeah sure it cost a little more than other straighteners but i was a great investment.Every women needs one of these Sedu hair iron.The Sedu hair iron is HIGHLY recommended!!!!"
More Sedu iron reviews

The Sedu hair iron has 1.5 inch plate width for added control, ideal for short to medium hair. ( Also available in 1 inch for added control, ideal for short to medium hair).

The Sedu hair iron has a variable heat control on handle for added versatility.

The Sedu hair iron has safety IDCI plug to prevent electrical shocks.